Archive for January 22nd, 2012

Do more choices make people happier?

Posted in economics on January 22nd, 2012 by Paul Deng – Be the first to comment

It’s one of the fundamental assumptions in economics that people’s welfare will improve with more choices, and more varieties.  In the following TED video, Sheena Iyengar at Columbia challenges such view with some vivid examples.  She also offered some clever ways to avoid the problem of choice-overload.